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The benefits of a micro website

You may have a company website that contains all the information possible about your company and the products or services that you offer. But what happens if you have a special offer or a new product that you would like to highlight? If you add the information to your current website, no one will want to wade through all the other information to get to that content – which would waste a valuable opportunity to generate new business through this new service or product.

In this situation, microsites come to the fore – offering a website that is singular in its focus of content, function and implementation, concentrating on a single market, proposition, campaign or promotion. Visitors to the microsite will be presented with a complete and multi-layered, well-designed website that is full of information tailored to present your client with information that is only relevant to whatever attracted them to the microsite initially. For example, should you have a promotional emailer or banner advertisement that shows a new product or service that you offer, then the microsite will only present information relevant to that product or service. Your client is therefore immediately satisfied – because the information they want is immediately on hand, instead of having to wade through your main website to reach the information.

Microsites have many uses, including:

• Enhancing your Pay-Per-Click campaigns
• Harnessing your newsletters and creating a hub of information
• Enhancing information - becoming a community of network professionals
• Product or brand promotion
• Gathering market-related information and to build databases

Can you afford not to create a microsite for your next project? Contact Cape Town Media for more information.